Leal Beauty — Modern Multi-Brand E-commerce A modern beauty e-commerce concept designed to bring ...Leal Beauty — Modern Multi-Brand E-commerce A modern beauty e-commerce concept designed to bring ...
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A modern beauty e-commerce concept designed to bring multiple beauty brands into one clean, editorial shopping experience.
I designed the homepage for Leal, a multi-brand beauty store featuring brands such as Rare Beauty, rhode, Huda Beauty, KIKO Milano and essence.
The design focuses on a minimal aesthetic, strong visual hierarchy and an effortless shopping experience, combining product discovery, curated categories, skincare, lip edits, brand discovery and editorial content.
Keeping the brand name on its own line under each product name, rather than folding it into the title, is what lets Rare Beauty and Rhode still read as distinct shops inside one storefront.
The editorial structure makes the multi-brand idea feel premium without losing the shopping flow. The separate brand cues and tight product cards are a smart way to support discovery while keeping the page calm.
We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.
Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!
I do my best work when I'm excited about it. This took me under 2h from start to finish. Might have to get more selective about the projects I take on from now on.