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Leal Beauty — Modern Multi-Brand E-commerce
A modern beauty e-commerce concept designed to bring multiple beauty brands into one clean, editorial shopping experience.
I designed the homepage for Leal, a multi-brand beauty store featuring brands such as Rare Beauty, rhode, Huda Beauty, KIKO Milano and essence.
The design focuses on a minimal aesthetic, strong visual hierarchy and an effortless shopping experience, combining product discovery, curated categories, skincare, lip edits, brand discovery and editorial content.
Role: UI/UX Design
Keeping the brand name on its own line under each product name, rather than folding it into the title, is what lets Rare Beauty and Rhode still read as distinct shops inside one storefront.
The editorial structure makes the multi-brand idea feel premium without losing the shopping flow. The separate brand cues and tight product cards are a smart way to support discovery while keeping the page calm.
Thanks ☺️
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