Client: Pest control company, Lafayette, IN
Problem: Ranking page 3β4 for every high-intent keyword that mattered.
What we did: Technical cleanup, LocalBusiness/Service schema, AI-answer-ready FAQ content, and a local authority push.
Result (3 months): +65% average position (21.1 β 7.3), +161% clicks, +192% impressions.
The bigger story: their content was rewritten to directly answer the real questions people ask AI search tools ("who's the best pest control in Lafayette?").
That's the direction local search is heading worth planning for now.