Ninety percent of voters chose the website concept I refused to ship. Twenty-one votes, a clean result, and I went the other way anyway.
⚠️ 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 wasn't the sample. The 95% Wilson interval ran 71 to 97 percent, so the number held. The defect was who answered.
A poll on a professional network reaches designers and developers. The site had to convince a cautious property buyer. Right arithmetic, wrong population.
🔍 𝐖𝐡𝐚𝐭 𝐈 𝐬𝐡𝐢𝐩𝐩𝐞𝐝 was the quieter direction for Elpida Solutions. It inherited the existing dove-and-house identity and had to hold five locales
https://www.duskolicanin.com/blog/popular-design-concept-can-be-wrong
Thank you to everyone who voted on these two directions.
Although Option 1 was visually more striking, we ultimately chose Option 2. It felt more aligned with Elpida Solutions’ existing logo, brand identity, and the impression the company should create from the very first screen.
Totally agree with your decision! Sometimes data or public votes don't match the brand's core identity. Trusting your gut to go with what truly fits the brand's logo and vision is always the right move. Great project!