Hero Design Exploration for KESTREL Cash Flow and Invoicing Tool

Hero Design Exploration for KESTREL Cash Flow and Invoicing ToolHero Design Exploration for KESTREL Cash Flow and Invoicing Tool

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Moses Akinola

• Oct 6

WIP 🚧 Hero design exploration for KESTREL : A all in one cash flow and invoicing tool for small businesses.

Wix Studio Figma Web Design

AliThemes

• Oct 9

Cash flow and invoicing give the hero two related benefits to communicate. Are you leading with the business outcome or showing the product workflow first? Curious which direction you are exploring for small business owners.

Moses Akinola

• Oct 9

Thanks for this perspective! I’m leaning towards leading with the business outcome, then using the product preview to reinforce how the platform delivers on that promise. For small business owners, I think the immediate value is having a clearer picture of their finances without...

Ali Themes

• Oct 14

I would start with one concrete moment in the preview, such as seeing upcoming payments alongside the cash forecast. That can make the benefit tangible without asking the hero to explain the whole workflow. The rest could unfold in the next section. Your outcome-first direction sounds like a useful foundation.

Elvis Lopez

pro

• Nov 5

Meet the Mental Reps squad!

We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.

Each one lives in mentalrepsco.com

Big feelings, tiny monsters.

Completed work

Shopify Development Lottie Animator Web Design Adobe After Effects LottieFiles Shopify

Kishan Jotangiya

pro

• Nov 6

Love the concept and illustration style here. Making complex emotions friendly and tangible for kids is tough, but this squad nails it effortlessly. The branding looks super playful and clean!

Serge Herasymchuk

max

• Nov 5

What makes a website feel cohesive?

It’s not just the colors.

It’s not just the typography.

And it’s definitely not about making every section look the same.

A cohesive website is built when every visual decision feels like part of the same story, from typography and imagery to spacing, buttons, cards, and even the smallest details.

The goal isn’t repetition.

It’s creating a visual language that people recognize and remember.

That’s when a website starts to feel like a brand, not just a collection of sections.

Web Design Web Development

Senad Šećerović

pro

• Nov 5

Well put, Serge. Consistent spacing, buttons and cards do more for that feeling than making sections match, and they are usually the first things to drift as a site grows.

Cameron Duncalfe

max

• Nov 5

I do my best work when I'm excited about it. This took me under 2h from start to finish. Might have to get more selective about the projects I take on from now on.