Unpopular opinion: A beautiful website can actually hurt your business. I know that sounds wrong. Hear me out. I've seen gorgeous, award-winning websites with 0.8% conversion rates. I've seen ugly, simple landing pages converting at 11%. Design is not the goal. Conversion is. When a business spends 3 months perfecting animations and color palettes, and zero time on: → What the headline says → Where the CTA button is → How fast the page loads → What happens after someone clicks ...they've built a very expensive piece of digital art. Your website's job isn't to impress people. Its job is to turn visitors into leads, and leads into clients. A fast, clear, trust-building website that loads in 2 seconds will outperform a beautiful slow one every single time. Build for conversion first. Make it beautiful second. Agree or disagree?