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LLSC — The Blood Cancer Experience
The engagement: Full-service bilingual (EN/FR) podcast production for the Leukemia & Lymphoma Society of Canada.
The challenge
A nonprofit serving cancer survivors and their families needed a podcast that could handle deeply sensitive subject matter with real care — and do it on a nonprofit budget, in both English and French. Their previous podcast producers hadn't delivered on any of those fronts.
What I did
Structured a flexible engagement model around LLSC's funding reality. Sourced and directed a professional bilingual interviewer with the empathy required for the subject matter. Ran full production in both languages and built the show as a sponsor-ready property from day one.
The results
Attracted sponsors — podcast became a funding source, not just a cost centre
Guests began sharing episodes with their own families and networks (something that didn't happen with previous producers)
True bilingual production recognized as a rare differentiator in the Canadian market
Client quote
"You solved all the pain points for podcasts — absolutely everything… I can't stress enough how important the relationship skills. Our people get back to us and say, 'Wow, she made it so easy. She made me so comfortable.' Nobody used to share their interviews before with our other podcast producers."
— Heather Angus-Lee, Leukemia & Lymphoma Society of Canada
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