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Why your CTA isn’t getting clicks:
It’s not always the button.
It’s everything around it.
Here’s what usually goes wrong:
– Weak hierarchy (CTA doesn’t stand out)
– Too many choices (users hesitate)
– Vague copy (“Submit” kills intent)
– Poor placement (users never reach it)
A high-performing CTA is clear, visible, and obvious.
One action. One path. No confusion.
Design doesn’t push users.
It guides them.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Uploaded a case study for a project I did some time ago. A high-end fashion brand for women only.
Good work
Most designs don't fail because they look bad.
They fail because they don't convert.
So I built something in FLORA to solve this.
"Fix My Design"
You upload a landing page or ad, and it breaks it down visually:
1. Where users actually look (attention HEATMAP)
2. Where they lose interest
3. What feels confusing
4. Why the CTA gets ignored
5. Where trust breaks
6. And most importantly... how to fix it
All directly on your design.
Try it here: [link]
Good work
I analyzed the website of Airbnb as a web development team lead.
And here’s where it quietly loses conversions 👇
On the first screen, a user has to answer 3 questions at once:
- where to go
- when
- with whom
Sounds logical.
But from a behavioral perspective — it’s friction.
👉 Because most users don’t come with a fully formed decision. They’re still exploring.
Insight #1:
The more decisions required upfront → the lower the conversion rate.
What Airbnb does:
Gives users maximum freedom.
What that leads to:
A portion of users never even start the search.
Insight #2: The Paradox of Choice
Filters look like a feature.
In reality:
- 10+ parameters
- dozens of options
- constant “maybe there’s something better”
👉 Decision gets delayed → users drop off
Insight #3: Browsing vs Buying
Airbnb is optimized for exploration.
Not for fast decision-making.
And that matters.
👉 Browsing ≠ Booking
What this means for your business:
Airbnb can afford to lose some conversions.
You probably can’t.
If you:
- don’t have massive traffic
- don’t have a strong brand
You need a different approach:
✔ one clear scenario
✔ minimal choices upfront
✔ a strong “next step”
✔ a clear value proposition above the fold
❗Curious:
1 - Do you usually explore before deciding?
2 - Or do you prefer making fast decisions?
Drop 1 or 2 in the comments 👇
(and if you want — share your website, I’ll give you 2–3 actionable improvements).
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