Self-Serve UTM Link Generator for Organic Instagram TrackingSelf-Serve UTM Link Generator for Organic Instagram Tracking
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Blaise Oludare
pro
• 2d
Paid campaigns are not the only links worth labelling in a Kajabi sales funnel.
A course creator may share the same offer through an Instagram bio, stories and other organic placements.
If every link looks identical in reporting, it becomes harder to distinguish those sources.
For Andrea Maxim, I built a self-serve UTM link generator so the team could create consistently tagged organic Instagram links.
My recommendation: keep the naming simple enough that the team will actually use it.
Agree the source, medium and campaign conventions, provide a repeatable way to build links, and test that the parameters survive the trip to checkout.
Good tracking also depends on an easy process for the people sharing the links.
The accompanying campaign illustration shows the broader tagging context, not organic performance results.
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