A lot of ecom SEO advice ignores the fact that your catalog is constantly changing. You optimize ...A lot of ecom SEO advice ignores the fact that your catalog is constantly changing. You optimize ...
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Razvan (Alex)'s avatar
Razvan (Alex) Grigoriciuc
• 1d
A lot of ecom SEO advice ignores the fact that your catalog is constantly changing.
You optimize a product page, build authority to it over months, and then the product gets discontinued.
Now what?
If nobody planned for that URL, all that SEO value can end up pointing at a dead end.
Google can keep sending traffic there for a while, users hit a “no longer available” page, and the problem happens slowly enough that most stores never connect the two.
The fix isn't complicated. It just has to be decided in advance.
Direct replacement? Redirect to it.
No replacement, but the category is still a genuinely relevant destination? Redirect there.
Coming back soon? Leave the page up with a notify option instead of killing it.
Ecom SEO isn't just about getting product pages to rank.
It's about having a plan for when those products inevitably disappear.
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