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Fashion Drops | AI-Native Ad for a Botanicals & Beauty Brand
Let The World Watch
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I've been looking at SaaS landing pages all week and I genuinely cannot tell them apart anymore.
Same sans serif. Same gradient mesh. Same "empowering teams to do more" headline. Two years ago that combo made you look legit. Now it just makes people wonder if a human was involved.
The numbers back this up. Consumer preference for AI-generated content dropped from 60% to 26% in three years. Instagram's Mosseri said polished content now "signals the opposite" of quality. Canva is calling 2026 the year of "Imperfect by Design."
AI didn't kill bad design. It killed good enough design. When anyone can look professional in 20 minutes, professional stops meaning anything.
The best brand work I saw this month wasn't even from tech. It was Pentagram's MotoGP rebrand. Five sub-brands collapsed into one system. Every design choice has a reason you can actually articulate. That's the difference between a brand that was designed and one that was decorated.
Wrote more about this in this week's newsletter.
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I agree most startups go for the same dark mode sans serif fonts and similar copy it’s starting to all blend together.
I think a lot of early startups rely too heavily on AI to go fast and simply find assets to use on there hero section the problem is most of the time it has...
A web and brand identity project for an aesthetic clinic I worked on a while ago — still one of the projects I enjoyed the most.
Built around a bloom-inspired concept.
Awesome!
Working on a new brand identity 👀
Been exploring gradients, and how everything feels together, not just how it looks. Still refining a lot...
Think it’s shaping up well. What do you think so far?
Full reveal soon 🚀
Coming out really good 💯🙌
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