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Kids' supplements have a double sale to make.
You have to convince:
– the parent it's safe
– the parent it works
– the kid it tastes good
All in the first fold.
In this post, using SubLuna's example, I'll be sharing 10 changes that make a kids' gummy PDP easier to buy from.
Adding benefit pills above the product name. 3 words each. The parent knows what it does in 1 second.
Adding a 1-line description under the title. Not a paragraph. Tell the outcome, not the ingredient list.
Showing the price per day next to the price. $1.17/day feels very different from $35. And it now shows without scrolling.
Putting proof on the main image. "89% of parents saw better mood" works harder inside the gallery than at the bottom of the page.
Turning long paragraphs into 3 bullets. Benefit first, bold the key words.
Pre-selecting Subscribe & Save. Show why to subscribe, not just the discount. This is your recurring revenue.
Making the add to cart CTA high contrast, with the price inside it. Light buttons with white text get missed.
Adding trust points right below the CTA. Lab tested, no artificial sweeteners. This is where the doubt happens.
Moving the pediatrician quote up next to the buy box. For kids' products, expert trust is everything.
Adding FAQs for the real objections. "Will my picky eater take it?" sells more than another paragraph.
Other changes I made:
– removed the email popup on load
– removed the breadcrumb
– softened claims to "supports" language
– added thumbnails so the gallery is easy to explore
What would you add to this list?
PS: If you sell to parents, remember you're selling to two people. Make it easy for both to say yes.
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Have you ever designed a page for two audiences at once? How did you split it?
Really great point! Designing for two distinct audiences under one brand is always a challenge. Excited to see your approach to solving it.