Halden - Landing Page Concepts Halden sells to grid operators, and there were two good ways to pitch it: tell them what's coming, or show them everything happening now. Rather than pick one on instinct, I designed the landing page as an A/B test so real traffic decides.

The two pages share one 12-column grid, the same section order, type system and components. Each variant changes only its message, its hero visual and its light color, so any difference in demo requests comes from the pitch and not the layout.

The work was building a system flexible enough to carry two different stories without either one feeling like the backup version.

Forecasting (act before demand spikes) vs metering (see and bill every kilowatt)

Primary metric: Demo requests from the hero CTA

I'd pick Forecasting. "From meter reading to early action" tells a grid operator what they get in one line. Did you write both hero lines before designing the visuals?

Half Off Mattress Outlet — E-commerce Website Design & Development

What if luxury sleep didn't have to come with a luxury price tag?

That was the idea behind this project.

Proud to showcase my website design and development project for Half Off Mattress Outlet, an e-commerce experience built around making quality sleep more accessible.

The goal was to create a clean, modern, and conversion-focused website that makes product discovery easier, communicates value clearly, and gives customers the confidence to make a purchase.

A few things I focused on:

✦ Clean, modern e-commerce UI ✦ Strategic product presentation ✦ Clear pricing and savings communication ✦ Intuitive navigation and user experience ✦ Trust-building sections and customer benefits ✦ Responsive design across devices

The bigger idea was simple: don't just showcase mattresses — sell the experience of better sleep.

I'd love your feedback!

If you were shopping for a mattress online, what would influence your decision most: the product design, price, customer reviews, or delivery and warranty benefits?

Drop your thoughts below. Let's talk design! 👇

Designed & Developed with Webflow.

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lovely design