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Connect with clients, get discovered, and run your business 100% commission-free
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I joined Contra just a week ago and have mostly shared the client branding work I do through Mariya Design.
But I haven't properly introduced the other branch of my practice yet:
Color Systems by Mariya.
It started from something I kept running into in brand and packaging work: a color palette can look beautiful and still be surprisingly difficult to use.
So I began building systems around color instead of collecting combinations.
Today that includes:
/49 Luxury Color Systems
Role-led color systems for branding and packaging.
/365 Cultural Color Palettes
A growing archive of color directions inspired by places, objects, materials and visual culture around the world.
/Color Systems Workbook
A free tool for turning color inspiration into a usable system.
/Color System Sales Kit
A practical tool for designers presenting and selling color direction to clients.
I'll share some of the systems, visual references and thinking behind them here over the next few weeks.
If you're a designer, brand strategist or just slightly obsessed with color, this side of my work is probably for you.
Color Systems by Mariya
mariya.design/color-systems
When a brand looks scattered, gaining customer trust gets tough fast.
Here is how we turned an inconsistent identity into a clean, unified brand experience:
• Challenge: Visual inconsistency was making it hard for prospects to trust the brand.
• Solution: Cleaned up the visual clutter, refined the hierarchy, and built a simplified design system.
• Result: A seamless, professional presence across web layouts, mobile screens, and marketing assets.
Fixing your visual hierarchy changes how people perceive your entire business.
The three-step challenge/solution/result breakdown makes this easy to skim even without reading the full case study. When a brand's this scattered going in, is the bigger lift usually convincing the client to commit to fewer visual directions, or is the design work itself the harder part?
