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A conversion-focused system looks like this”
Most campaigns don’t fail because of one bad ad.
They fail because there’s no proper system behind the ad.
A stronger flow looks like this:
Right buyer → Right message → Landing page → Fast follow-up → Nurture
Every step matters.
Which part do you think businesses ignore the most? 👇
#ConversionMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #SalesFunnel
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Connect with clients, get discovered, and run your business 100% commission-free
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One of the joys of being a founder or Product Designer is seeing people convertttt.
But chasing conversions can also become a trap… (Follow me🫴🏽)
I was in a conversation recently where someone mentioned that a website was getting traffic, but people weren’t converting.
And almost immediately, the conversation moved to what needed to change on the website.
But I kept thinking, how do we even know the website is the problem?
Sometimes, we’re so quick to suggest solutions that we haven’t properly understood the problem.
Something isn’t converting? Change the website.
Users aren’t completing a flow? Redesign the interface.
But what does the data say?
Where exactly are users dropping off?
Are we even attracting the right audience?
What are users trying to achieve?
I think one of the most important things we can do as Product Designers is learn to question assumptions, including our own.
The problem isn’t what everyone thinks it is most times.
And redesigning something without understanding why it’s failing might just leave you with a prettier version of the same problem.
📌A good solution to the wrong problem is still the wrong solution.
Good morning Friends❤️
—————-
Ps: I am Gloria Ojo and I design apps and web products that solves real world problems
A landing page should continue the conversation started by the ad.
For Corpus, a Pilates and physiotherapy studio, I designed campaign-specific entry points. Pilates, physiotherapy and RPG each needed a relevant starting point, while sharing one visual system.
The page keeps the brand’s warm, editorial character through typography, photography and movement. Clear service information and WhatsApp calls to action give that visual experience a practical next step.
My role covered art direction, responsive web design, interaction and AI-assisted front-end development.
This clip shows the general version. The responsive layouts follow the same visual language across desktop and mobile.
When designing campaign landing pages, do you start with one master page or with the individual ad journeys?
Ye le Jani:
So true - continuity from ad to landing is everything! Love how you created specific entry points for Pilates, physio and RPG while keeping one cohesive system. Smart approach!
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