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Just published a new cinematic wellness campaign for Nutrilensy ✨
This project was focused on creating a calm, modern, and luxury-inspired wellness atmosphere through AI-powered storytelling, cinematic lighting, and minimal visual direction.
I wanted the campaign to feel more emotional and lifestyle-driven rather than traditional advertising.
Would love to hear your thoughts 💭
The "luxury-minimalist" approach is perfect for the wellness niche, it makes the brand feel premium and trustworthy rather than just "salesy." Focusing on emotion over traditional advertising is exactly how high-end brands are winning in 2026.
One quick tip: When you share this...
Really appreciate this thoughtful feedback, @Sharon Olusanya .
You understood the exact direction I was aiming for, creating something emotionally driven and premium rather than just visually flashy.
I completely agree that the future of AI creative work is in blending strong storytelling with...
Great design
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Calm Tech
🌿 2026 didn’t just solidify dopamine design – an opposite trend is rising alongside it: calm tech.
A quiet, minimal, almost “invisible” design that doesn’t overwhelm, but instead lets you breathe.
It’s showing up in productivity apps,
educational platforms,
wellness and mindful services,
and more and more – in web design.
What does it look like in practice?
It’s about the feeling of “I feel calm here” instead of “I need to click something right now”
✨minimal distractions
✨soft, muted color palettes
✨simple, intuitive interfaces
✨plenty of space and air
✨no visual noise
Design that doesn’t shout – but supports.
And in course design (including Kajabi), this approach works especially well in:
• education and complex topics
• psychology, coaching, therapy
• health and wellness
• meditation and mindfulness practices
• expert-led, in-depth programs
• audiences prone to overload
Where it’s not just about delivering information, but about not exhausting the user.
Because sometimes the best design is the one that gives attention back to the user.
Which one feels closer to you – calm and minimal, or expressive and dopamine-driven? 🤍
Super amazing 😍
Sharing my 25/26 portfolio site here, because why not?
An unapologetically glitchy brutalist experience.
Read about the process on Codrops
- or -
Explore it live: eloyb.design
Made these bento animations in MagicPath AI in 20 minutes today 🤌
How do they feel?
Quality and taste😍
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