I managed the digital marketing and promotional strategy for Ritmo Verde, a full-day Latin dance workshop event. My responsibilities included creating and scheduling engaging social media content, designing ad campaigns on Facebook and Instagram, and optimizing them for maximum reach and ticket conversions. I analyzed campaign performance data to improve engagement and ROI, while ensuring the event messaging highlighted its vibrant Latin rhythms and world-class instructors. My work helped grow the event’s online presence and attract a larger, highly engaged audience.