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Day 18 of Roasting 30 bad Websites in 30 days to earn $4K.
MetroFlex Gym. The original hardcore gym since 1987.
"Where Champions Are Made" — every gym says this. 😴
What's broken:
9 navigation items on a gym website. I came to lift weights not read a sitemap.
"Where Champions Are Made. Since 1987." Cool. But so does every gym poster at a local sports shop. What makes YOU different?
Two CTAs fighting. Find a Gym vs Own a MetroFlex. These are two completely different audiences. Why are they sharing the same hero?
What I fixed:
One fact that nobody else can say, this gym built Ronnie Coleman. 8x Mr. Olympia. That's your headline. That's your entire marketing. One CTA. The athlete does the talking.
Sometimes the best headline is already in your story. You just have to find it.
Want me to do the same for your website?
DM me "Roast" and I'll tell you exactly what's hurting your conversions.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The motion genuinely does carry the premium feel here. I wonder how the hero holds up on mobile.
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Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
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