A cold-audience Meta lead campaign I ran for my own somatic coaching brand, The Regulated Woman. On $10 a day, it brought in 139 leads at $2.94 each, with a 3.21% link click-through rate (total spend $408.78). I handled the strategy, ad copy, creative and campaign setup myself. Page 2 covers what a second campaign taught me, including why I now check tracking before spending a dollar.