Boost Email Engagement by Managing Inactive Subscribers EffectivelyBoost Email Engagement by Managing Inactive Subscribers Effectively
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
David's avatar
David Sequeira
ā€¢ Jul 9
šŸ“§ Oscar hasn't opened a single email from you in 90 days.
Yet every Tuesday at 9 AM...
You keep sending him another campaign.
And another.
And another.
At some point, you're no longer trying to engage Oscar.
You're training mailbox providers to believe your emails aren't interesting.
One inactive subscriber isn't a problem.
Thousands of them? That's when engagement drops, sender reputation weakens, and even your most engaged customers may start seeing fewer emails in their inbox.
One of the easiest deliverability wins isn't a new authentication record or a different sending platform.
It's knowing when to stop emailing people who have stopped listening.
Best practice: āœ… Define an inactivity window (generally 60 days). āœ… Run a re-engagement campaign or automation series. āœ… If they still don't engage, suppress them from regular marketing sends.
A smaller, healthier list almost always outperforms a larger, disengaged one.
What's your team's inactivity threshold before suppressing subscribers?
Email MarketingActive CampaignHubSpot
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started