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One ad set spent $169 today at a 3.4% CTR. I killed it before lunch.
Another was at 20.9% CTR on $9 of spend — I left it alone.
That's the whole job. Know which one to kill and which one to leave running.
This week on one content creator account: 11 active ad sets, $393 spent today, average CTR across healthy sets sitting at 17–21%. Two paused, zero wasted
overnight.
Most brands don't have someone watching this daily. The algorithm doesn't pause bad ads — you have to.
If you're spending $2k+ per month on Meta and nobody is checking your ad sets every day, you're leaving money on the table.
DM me. I check accounts daily and tell you exactly what to cut and what to scale.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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After making my first $1K on @contra, I just hit the top 1% of creatives.
Want a higher visibility score?
• Complete your profile
• Add 3+ strong projects
• Add 2+ services
• Get client recommendations
• Stay active and responsive
• Keep your work fresh
Don’t just create a profile and wait for clients.
Build it. Stay active. Get seen.
Well deserved! Reaching the top 1% on Contra takes real effort. These tips are super helpful for anyone looking to grow. Congratulations and keep crushing it!
A marketing team asked me for a landing page last week.
I asked how many they would need this year.
The answer was "a few per campaign."
That changes the whole build.
A single page is 10 to 14 hours.
A reusable template is closer to 30.
But after the template exists, their team builds a new page in under an hour. No developer. No ticket. No waiting on me.
It pays for itself by the third page.
If you're requesting pages one at a time, ask your developer what it would take to stop.
Landing pages under deadline pressure are where structure matters most — one clear CTA and proof up top beats clever every time.
They say never do what you're good at for free.
I made this video for a16z for free anyway. There's a good reason.
Last week they published the 7th edition of their Top 100 consumer AI apps. Olivia Moore's chart at the end of it is the most useful thing I've read about consumer AI this year.
15 categories.
AI has a dedicated product in the Top 100 in four.
Partway in two.
Nothing in nine. Streaming, retail, social, travel, finance, jobs, real estate, gaming, dating.
Netflix's moat is a licensed catalogue. Amazon's is a warehouse. Tinder's is a pool of real people in one city. Years to accumulate, and a model cannot infer its way to any of them.
That chart will be seen by a fraction of the people it was written for. It sits at the bottom of a long report, and charts don't travel. Videos do.
So I turned it into 95 seconds you can watch on your phone, with nothing added that isn't in their research.
The reason: good research deserves to travel further than the PDF it's published in. This one deserved it more than most.
Source: https://a16z.com/100-gen-ai-apps-7/
