A sneak peek at the brand style guide I created last year for Halfto, an outdoor and travel business.

The client wanted a wordmark as the main logo, with one of the letters incorporating an element related to the outdoors.

I customised the letter “a” in “halfto” to resemble a map pin, creating a subtle connection to travel and exploration. I also designed a custom typeface specifically for the brand to give the wordmark a unique identity. Have a similar project or need help with your branding? Feel free to get in touch, and I’d be happy to review your brief!