Kipeo is a Tanzanian tour operator selling high-ticket safari experiences to international travelers and B2B partners. The site had one job: make someone who's never been to Tanzania feel like they have to go — and trust Kipeo to take them there.
The single-page architecture moves visitors through a deliberate sequence — cinematic hero, destination storytelling, service clarity, conversion. No dead ends. Every section earns the next scroll.
Adventure aesthetics are balanced with the trust signals that high-ticket travel demands: clarity on what's included, who's behind it, and how to start. The design doesn't shout luxury — it earns it.
Built mobile-first, multilingual-ready, optimized for both direct bookings and B2B outreach from incentive planners and tour operators.
Rectraa helps sales teams extract, classify and organize leads collected through WhatsApp. I designed and developed its marketing website to explain the product clearly, demonstrate its workflow and encourage visitors to try it.
Project information:
Role: Website Designer & Framer Developer
Scope: Website strategy, UI design, responsive design and development
Tools: Figma and Framer
Deliverable: Responsive SaaS marketing website