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I prefer clean, modern, and professional typography that is easy to read and visually appealing. I like simple fonts with balanced spacing and clear headings to create a polished and organized look. My preference is for a minimal style that communicates information effectively and maintains a professional brand identity.
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MORROW | Brand Identity & Art Direction
MORROW is a self-directed homeware brand concept built around a slower approach to living. Thoughtful objects, natural materials and a sense of permanence, brought together through a brand designed to feel as considered as the pieces it represents.
The visual direction combines deep greens, warm browns and soft ivory, balancing rustic character with understated luxury. The goal was to create an identity that feels collected rather than overly polished, with a quiet sense of permanence running through every detail.
From the visual identity to the overall art direction, I developed the branding from start to finish, building a cohesive visual world around the idea of slow-made living.
MORROW. Design made to stay.
Love this concept May! MORROW - slower approach to living with thoughtful objects and natural materials. The name itself feels calm and permanent. Brand identity looks so considered and minimal, perfectly matching the homeware philosophy. Beautiful art direction!
Fully customized wordmark or edited variation of a geometric sans serif, which one are you choosing and why?
The way it differentiates from the geometric sans is that it represents a modular typeface engineered on a strict grid to ensure structural stability, balanced weight, and consistency.
Subtle circular corner cutouts introduce a human touch within a controlled, architectural framework.
I can share their construction grids I used to create them, is this something you'd want to see?
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Great breakdown Filip! I'd go with fully customized wordmark - it gives that unique modular character and structural stability you're talking about. The PROPINE example shows how custom work really stands out vs a standard geometric sans. Love this typography deep dive!