Foundational Health is a startup focused on bridging the gap between the wisdom of the lost medical arts and modern science. Our objective is to help people maximize their vitality by helping them understand their unique self and how this aligns with their lives.
I have a legal background but am moving toward strategy and risk in early-stage environments. I am looking for short project-based ways to help with decision-making or risk/structure thinking. I am intrigued by your concept. If you ever need an extra set of eyes on a problem, I'd be happy to help. Best of luck.
It looks like your direct messages are limited, so I’m replying here. I specialize in helping founders navigate the 'drag' that naturally accompanies rapid growth. I’d love to learn more about your specific vision and the patterns you're seeing; once I have a better sense of...
Building a wellness brand around what customers actually want.
For Nocta, I developed the brand identity from the consumer perspective: what does someone looking for wellness want to feel when they discover a new DTC brand?
I translated those insights into a brand direction that feels trustworthy, modern, approachable, and premium, avoiding the usual clinical or overly “wellness” visual language.
The result is a flexible identity designed to work across digital channels, from the website and social media to packaging and other customer touchpoints.
Website, dashboard and launch platform for the Middle East Society for Microbial Ecology & Biotechnology, built so a brand-new society feels established from day one.