Immersive 3D Roadside Convenience Store Brand ExperienceImmersive 3D Roadside Convenience Store Brand Experience
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An immersive 3D brand experience for the modern roadside stop.
The vision: Make the stop the best part of the journey. ROADHUB reimagines a 24/7 convenience store as a cinematic story, where every scroll moves the visitor further down the road.
The experience: A story that unfolds as you scroll: bold typography, tilted colour panels and floating products set the mood before the doors even open.
A golden-hour arrival: the camera glides toward a glowing storefront as day melts into dusk.
A living, breathing store: stocked shelves, glowing fridges, a heated “Hot & Ready” cabinet, a premium coffee bar and a hanging neon ring sign. The store feels fresh, full and alive.
Shopping, the cinematic way: the camera walks up to each counter as products lift off the shelf and drop gently into your basket.
A drive into the night: the sun sets, the stars come out, headlights streak past, and the ROADHUB sign glows on long after you’ve left.
Real-world features: a premium digital menu with discounted pricing, an in-page shop with an add-to-cart haul, a custom navigation menu and an atmospheric soundtrack.
Craft and technology: Built with Astro, Three.js, GSAP and Lenis, with custom-coded 3D environments, scroll-choreographed animation, Web Audio sound design, and performance tuning for smooth playback on desktop and mobile. Deployed on Vercel.
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Creatives on Contra have earned over $150M and we are just getting started