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If there’s one thing a luggage brand must carry well, it’s identity.
We designed the logo and visual identity for Velora, a premium travel gear brand built for modern explorers. The goal was to create a mark that feels durable, sophisticated, and forward-moving without relying on obvious travel clichés.
🛠️ What We Crafted:
Logo Design: A bold, minimalist mark adaptable across app icons, web, and product embossing.
Brand System: Signature chain motif symbolizing strength and connectivity.
Visual Identity: A refined color palette balancing adventure with elegance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Logo exploration for music licensing brand.
Open for opinions :)
#logo #brandidentity #branddesign
3 voted
50%
3 voted
50%
6 votes
Closed
Interesting direction. The motion-inspired streaking gives the mark a strong sense of energy and flow — very fitting for a music-related brand. Curious, was the concept driven more by sound visualization or brand personality?
A nameless product with paying clients but zero brand presence.
How do you take that public?
Before:
→ White-label tech with no positioning.
→ Couldn't pitch publicly or attract new clients.
After:
→ A complete brand identity that positions Dalia as local experts in supporting banks and retailers manage payment systems by tracking the full transaction cycle.
→ Now they can present at conferences and local fairs, close deals with brand materials, and attend Mobile World Congress with their product.
My job was to make smart tech visible and approachable.
Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
Option A for sure.
But what if there was only one figure instead of two?
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