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If there’s one thing a luggage brand must carry well, it’s identity.
We designed the logo and visual identity for Velora, a premium travel gear brand built for modern explorers. The goal was to create a mark that feels durable, sophisticated, and forward-moving without relying on obvious travel clichés.
🛠️ What We Crafted:
Logo Design: A bold, minimalist mark adaptable across app icons, web, and product embossing.
Brand System: Signature chain motif symbolizing strength and connectivity.
Visual Identity: A refined color palette balancing adventure with elegance.
The network for creativity
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🔍 We explored how the Kodak website could look with a more modern interface while keeping the brand recognizable.
The goal of this concept redesign was not to reinvent the brand, but to refine the experience and make the interface feel lighter, clearer, and more contemporary.
In this concept we focused on:
• improving visual hierarchy 📐
•simplifying the card layout and navigation blocks
• adding more whitespace for better readability ✨
• introducing softer UI elements and cleaner structure
At the same time, it was important to keep Kodak’s strong visual identity – especially the iconic color palette 🎞️
This is a concept redesign created as a design exploration of how the website could evolve today.
💬 What do you think – new version works better?
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