SEO Migration Checklist: URLs, Redirects, Metadata, and MonitoringSEO Migration Checklist: URLs, Redirects, Metadata, and Monitoring
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Someone asked a website-builder founder: "How is SEO impacted if I migrate?"
Nobody answered. Here's the checklist I'd follow on any move.
Before anything changes, export every URL the old site has. Blog posts, old landing pages, all of it.
Keep the same URLs where you can. Where you can't, redirect each old URL to its closest new page. Not everything to the homepage.
Copy over page titles and descriptions, not just the content.
Submit the new sitemap the day you launch. Then watch Search Console for broken pages for a few weeks.
The usual cause of a traffic drop after a move is missing redirects, not the new platform.
If you're moving your site soon, what worries you most?
Fatima's avatar
I think the biggest worry would be losing traffic without even realizing what went wrong. Redirects are easy to overlook, but they can make such a big difference!
Kazi Mohammed's avatar
Pentaclay logo
losing traffic quietly is the worst part. a crawl the day after launch catches most missed redirects
Fatima's avatar
I Agree
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