OluKai Regional Distribution Business Plan

Developed a comprehensive regional distribution business plan for OluKai focused on expanding the brand across Central America, Colombia, Venezuela, and Ecuador. The project included market opportunity analysis, retail segmentation strategy, wholesale expansion planning, pricing and distribution framework, e-commerce strategy, competitive landscape analysis, and multi-country go-to-market planning. Created detailed marketing strategies, influencer partnership plans, retail activation programs, and long-term DTC growth initiatives to position OluKai as a premium ocean-lifestyle footwear brand in LATAM markets.

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