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About My Role & Execution
As the Performance Marketing Lead, I scaled a major Meta Ads paid acquisition strategy within the healthcare sector across a 4-month period (Apr 2026 – Jul 2026). My primary objective was to drive massive top-of-funnel reach while maintaining an exceptionally low Cost Per Patient Acquisition (CPA) on a large monthly ad budget.
What I Executed:
Funnel & Audience Targeting: Developed multi-layer audience funnels using Lookalike Audiences (LLAs), interest-based targeting, and broad demographics to capture high-intent healthcare leads.
Creative Strategy & Testing: Tested high-performing ad formats (carousels, video creatives, user testimonials) to boost engagement, drive image uploads, and increase conversion rates.
Budget Scaling & Optimization: Scaled monthly spend from ₹4.5M to ₹6.3M+ while successfully optimizing overall Cost per Action from ₹181.55 down to ₹154.71.
Full-Funnel Tracking: Monitored step-by-step conversions across key patient actions—tracking patients added, medical media uploaded, and paid treatments completed.
Campaign Performance Summary (Apr 2026 – Jul 2026):
Total Ad Spend Managed: ₹2.10 Cr+ (₹21,032,007.41)
Total Patients Acquired: 131,594
Average Cost Per Patient (CPA): ₹159.82
Paid Panel Conversions: 5,383
Pictures/Documents Uploaded: 58,462
Total Impressions & Reach: 669M+ Impressions | 147M+ Unique Reac
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Facebook & Instagram Ads Strategy
Client: Holhairs
Industry: E-commerce / Beauty & Hair
Platform: Meta Ads
Services: Paid Social, Conversion Campaigns, Retargeting
Objective
Increase qualified website traffic, generate purchase intent, and drive online sales for Holhairs through Facebook and Instagram advertising.
Challenge
The brand needed a structured Meta Ads strategy that could move potential customers from initial discovery through to purchase while continuously identifying the audiences, creatives, and campaigns delivering the strongest results.
Strategy
I developed and managed a full-funnel Meta Ads strategy covering three key stages:
1. Traffic & Audience Testing
Drove targeted traffic to the website.
Tested different audiences and creative variations.
Used Meta Pixel data to identify high-intent users and build audiences for optimization.
2. Conversion Campaigns
Focused campaigns on website purchases.
Tested audience and creative combinations to identify stronger-performing segments.
Optimized campaigns based on purchase events and performance data.
Refined targeting and delivery to improve conversion efficiency.
3. Retargeting & Remarketing
Re-engaged website visitors and users who had previously interacted with the brand.
Used product-focused creatives and purchase-oriented messaging.
Targeted high-intent audiences who had not yet completed a purchase.
Continuously optimized campaigns based on conversion performance.
Results
Across the campaigns, the strategy generated:
303 website purchases
3,648 link clicks
2,465 link clicks from one traffic campaign
1,183 link clicks from another campaign
Multiple conversion campaigns generating 83, 161, and 59 website purchases
The campaign structure helped the brand build a stronger acquisition funnel, increase purchase intent, and generate measurable online sales through Facebook and Instagram.
Outcome
By combining audience testing, conversion optimization, and remarketing, I created a scalable Meta Ads funnel designed to continuously turn traffic and engagement into qualified customers and online purchases.
Great job
Marketing That Connects With Customers
I help businesses reach the right audience through targeted digital marketing strategies across multiple channels.
From email campaigns and social media marketing to paid advertising and content, I focus on creating campaigns that attract attention, build interest, and move potential customers toward action.
Email Marketing • Meta Ads • TikTok Marketing • Social Media • Content Marketing • Campaign Strategy
Which one would you test first on cold traffic?👀
A) Offer 20% OFF + Free Shipping B) Curiosity + Taste Objection
Same product. 2 completely different angles:) Which one gets your click A or B?
[ Performance focused Meta creatives for DTC brands & agencies ]
Which one would you test first on cold traffic?👀
A) Offer 20% OFF + Free Shipping
B) Curiosity + Taste Objection
Same product. 2 completely different angles:)
Which one gets your click A or B?
[ Performance focused Meta creatives for DTC brands & agencies ]
38 voted
40%
56 voted
60%
94 votes
Closed
this looks amazing