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This video brings together a selection of projects that represent the direction of ALETRA.
Each one reflects a different part of the work — from brand identity and design to AI-powered creative systems — all shaped with clarity, intention, and a modern approach.
More is coming soon.
#ALETRA #BrandDesign #BrandStrategy #CreativeDirection #VisualIdentity #AIBranding #DesignStudio #SelectedProjects #ModernBranding #CreativeWork
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Visual identity for the Montreal-based music label Waves & Waves. With its blend of electronic and organic tones, the label aims to serve as a cultural and social hub through music production and events
Nice! You managed to give it that underground feel that music labels from the 90s used to have but with a moder twist.
I worked on the visual identity for Lumian, starting from the idea of illumination, bringing clarity and structure to complex digital marketplaces. As an AI-native agency, Lumian focuses on enhancing human judgment, not replacing it. The strategy positioned them as a reliable, full-service partner instead of an experimental AI brand.
The logo is a minimalist triangular prism that symbolizes transformation. It reflects how complex challenges are processed through Lumian’s mix of human expertise and AI, turning them into clear outcomes like growth and stability.
The identity is supported by subtle light rays, representing AI as a quiet, always-on force that enhances performance without overshadowing people.
Overall, the result is a clean, modern system that emphasizes trust, precision, and long-term credibility.
Good 👍
awsome. love it
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