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The Goal was to transform standard interview footage into a cinematic narrative that reinforces the subject’s authority.
Single camera, tight framing. Shallow depth of field. Neutral or dark background — let the face and the words carry the weight.
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The job was to create a product launch ad of a watermelon flavored electrolyte lollipop and I immediately thought of watermelon exploding in slow motion. This was the story behind the creative idea of this video. Did I bring it to life perfectly? What do you think?
