PAUCEK | Brand Identity A complete brand identity designed for PAUCEK, combining a bold geometric...PAUCEK | Brand Identity A complete brand identity designed for PAUCEK, combining a bold geometric...
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PAUCEK | Brand Identity
A complete brand identity designed for PAUCEK, combining a bold geometric logo with a modern green colour system to create a distinctive and consistent visual presence.
The identity was built around three core values: Innovation, Reliability, and Human Connection.
Project includes: • Logo & logo variations • Colour palette • Typography • Custom brand pattern • Stationery system • Business cards & letterhead • Brand applications • Digital brand assets
The result is a clean, modern, and scalable identity designed to work consistently across both digital and physical touchpoints.
Tools: Canva, Adobe Illustrator & Photoshop
#BrandIdentity #Branding #LogoDesign #VisualIdentity #GraphicDesign #BrandDesign
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Artur's avatar
Three values is usually one too many for a single mark to express, so the interesting part is the split - the geometry seems to be carrying reliability while the green does the human warmth. Was that division deliberate, or did it fall out of iteration?
daniyal's avatar
Yes, the split was intentional to an extent. I actually started with the letter “P” and transformed it into a geometric mark using simple shapes. The geometry naturally gave the logo that sense of structure and reliability, while the green added a more human and innovative feel....
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