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A brow studio deserves more than a booking link. So I gave one a website that literally blooms. 🌷
For the @Base44 #GiveItAGlow challenge I picked Natural Glam by Piia — a brow, lash & permanent-makeup studio in Tallinn with a 5.0★ rating from 40+ clients… and no real website. Just a Setmore link and a Facebook page.
Before: a plain, generic Setmore booking page. Functional — but nothing that captured the calm, natural, high-craft feeling of her work.
After: a cinematic, bilingual (🇪🇪 ET / 🇬🇧 EN) site where a single tulip opens petal by petal as you scroll — from closed bud to full bloom — revealing the brand, the service menu, and real reviews as it blooms.
What's inside:
🌷 Scroll-driven "bloom" hero — a real tulip opening frame-by-frame, tied to your scroll
💅 Full service menu in 3 categories with one-tap booking
⭐ 5.0 rating + latest client reviews, linked to live Setmore reviews
🌍 Estonian + English, switchable
📱 Fully responsive, tuned for smooth mobile performance
🤖 "Lumi" — an AI booking concierge that greets visitors, recommends treatments, and captures leads 24/7
The automation (the part that saves Piia's hours):
A full booking-lifecycle flow — every new appointment automatically creates a lead in the database, sends the client a confirmation, schedules 24h + 2h reminders, pings Piia, and after the visit sends a thank-you with a review request. → Fewer no-shows, more reviews, zero manual admin.
Base44 genuinely impressed me — this went from concept to a live, automated product faster than I could've hand-coded a static page.
🔗 Live: https://bloom-by-piia.base44.app
#GiveItAGlow @Base44
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