Enhancing Retail: Overcoming Experience Gaps for Revenue GrowthEnhancing Retail: Overcoming Experience Gaps for Revenue Growth
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Jai Walia
• May 13
Spent time this week studying several retail businesses in the UAE, and one thing became very clear:
Most retail brands are not losing customers because of weak products. They are losing potential revenue in the small moments between customer intent and checkout.
A customer is ready to buy……but then:
Product discovery feels tiring Checkout takes longer than expected The mobile experience feels slightly delayed Order confidence is missing after payment
And in retail, even small hesitation impacts conversion. What’s interesting is that many of these issues are not “major technical problems.”
They’re experience gaps that quietly affect revenue, retention, and repeat purchases over time. I genuinely think the next competitive advantage in retail will come from brands that reduce friction faster than competitors.
Curious to hear from others in retail/eCommerce:
What’s one customer experience gap you believe retail brands still underestimate today?
Would love to hear different perspectives from operators, product teams, and founders in this space.
#Retail #RetailTechnology #Ecommerce #CustomerExperience #MobileCommerce #DigitalTransformation #UAEBusiness #UserExperience #RetailInnovation #EcommerceBusiness
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