Tool Finder Branding 🔎 Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint. When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures. The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market. The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.

Great Work

I've been working on an amazing self-initiated project with @Sanjana Sharma. We created to explore a more editorial, story-led approach to tourism websites.

Blue Ridge County - fictional place, complete creative freedom, and one of our favorite design explorations so far.

Blue Ridge County has such a specific mood, more magazine spread than typical tourism site. Curious whether the editorial direction came first and the fictional place got built around it, or the place came first and you found the voice to match?