The challenge of this project was to create an identity for a company bringing AI into complex industrial environments, where trust and reliability matter just as much as innovation.
The direction was to balance these two worlds: a brand that feels grounded and dependable, but still looks ahead. The goal was to make complex technology feel clear and accessible without losing its technical edge.
Full project here
Curious to hear your thoughts. How do you approach branding in such a technical spaces?
I built my site like it’s 2005 and I regret nothing.
There’s a snake game on the 404 page that actually moves. A terminal that types itself out. And somewhere underneath all that — 14 years of UI/UX work and a design subscription, if you’re into that sort of thing. Vibe-coded, made with love.