The high fashion brand UNGARO entrusted me with the announcement video for their Spring-Summer 2027 collection for Paris Fashion Week.

The models, the location, the music: I generated it all with AI. Everything EXCEPT the clothes. A dress falls exactly as it should. A print retains its patterns from one shot to the next. A fabric keeps its weight and catches the light perfectly, even when worn by a model who never existed.

My job: to build this entire runway show around these pieces, without ever betraying them. People keep saying AI will replace jobs in fashion, but I believe it will accompany and support the vision of real-world artists.

For this film, I generated the set, the casting, and the soundtrack for one reason only: to showcase the house's pieces. They are the only real things on screen, the only things that matter.

Another huge thank you to Ungaro for their trust! 🫶 The full film is on their YouTube channel, link in the first comment.

#AIFilmmaker #AIcontent #ParisFashionWeek #Fashion #Ungaro