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Where do you draw inspiration from when working on a project, we find that mixing mediums and fields often gives us the craziest results, this custom typography was inspired by gothic style colonial architecture!
Mixing gothic colonial architecture with custom typography is a bold move. It creates a visual tension that most clean, modern designs simply lack.
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Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
Made these 2 concepts for a furniture shop, Rumah Home, a boutique store specialising in Indonesian-inspired furniture and homewares. “Rumah” means “house” in Indonesian, so the idea was to make the name itself feel like home.
Concept 1: An arched doorway frames an interlocked R and H, with sharp geometric details softened by a rounded shape. The olive and terracotta tones nod to Indonesian timber, clay and handcrafted pieces.
Concept 2: The letters turn into furniture: a bedside table, a seat and a lamp. Fine linework keeps it modern, and the handwritten “home” adds warmth.
Beautiful concept! The arched doorway idea is so clever - it instantly makes the word "Rumah" feel like a home. Concept 1 feels more premium and clean to me, the arch with the monogram is very memorable. Great storytelling behind the logo.