Put the proof next to the button. People hesitate right before they click: who else trusts this team? If client logos and reviews sit at the very bottom of the page, that answer comes too late. Place a short logo row or one real quote right under the main CTA, and repeat it near the final one. Same proof, better timing. Example: Astergrid, a website for an energy engineering consultancy: the "trusted by" logos sit on the first screen, a few lines under "Start a project". webraw.studio/work/astergrid/