Style: Swiss International | Word: Order
The Quote i used i from benjamin franklin.
"A place for everything, everything in its place."
If someone ask you a question that 'define design in a single quote'
This is the perfect one to say.
Which design do you like?
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.