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Project Title: $0.58 CPA: Scaling a Korean Restaurant via Micro-Interest Targeting
Description:
I engineered a high-performance Meta Ads strategy to generate on-site sales for a Korean Restaurant, focusing on hyper-efficient acquisition.
Key Achievements:
✅ Generated 112 confirmed purchases from a single campaign.
✅ Achieved an incredible $0.74 Cost Per Purchase.
✅ Scaled another high-performing campaign to 302 purchases at just $0.71 per sale.
Strategy Highlights:
To keep CPA extremely low, I moved beyond broad targeting and deployed a granular, data-driven framework. I created specific ad sets targeting high-intent Broad Interests (K-pop, K-drama fans) and validated unique Micro-Interests directly relevant to Korean cuisine and pop culture.
This project demonstrates my ability to identify niche audience segments and optimize Meta’s algorithm for maximum ROI at a minimal cost.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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