Project Title: $0.58 CPA: Scaling a Korean Restaurant via Micro-Interest Targeting

Description:

I engineered a high-performance Meta Ads strategy to generate on-site sales for a Korean Restaurant, focusing on hyper-efficient acquisition.

Key Achievements: ✅ Generated 112 confirmed purchases from a single campaign. ✅ Achieved an incredible $0.74 Cost Per Purchase. ✅ Scaled another high-performing campaign to 302 purchases at just $0.71 per sale.

Strategy Highlights: To keep CPA extremely low, I moved beyond broad targeting and deployed a granular, data-driven framework. I created specific ad sets targeting high-intent Broad Interests (K-pop, K-drama fans) and validated unique Micro-Interests directly relevant to Korean cuisine and pop culture.

This project demonstrates my ability to identify niche audience segments and optimize Meta’s algorithm for maximum ROI at a minimal cost.