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The Bombay Store
Original Swadeshi
Social media campaign created for The Bombay Store, one of India’s oldest heritage retail brands.
Built around the thought “Original Swadeshi”, the campaign reintroduced the brand through stories of Indian craftsmanship, heritage and cultural identity, positioning The Bombay Store not as a souvenir brand, but as an original curator of Indian craft and design long before “Made in India” became mainstream.
The communication blended nostalgia, history and contemporary cultural pride to create a more rooted and relevant digital voice for the brand.
The network for creativity
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