How do you carry the feeling of an olive grove onto a crowded retail shelf?
That question shaped Ulivo, my latest independent brand identity and packaging concept for an Italian olive oil brand. I explored the system across bottles, refill tins, gift packaging, totes, and retail displays. Each format gives the artwork a different amount of space while keeping the brand recognizable. The landscape became my favorite part of the project: a small story that travels with every product.
Preparing more detailed visuals. 🤔