Meeting with the founder of Kleanz provided invaluable insight into the core mission: creating a dedicated cleaning service centered entirely around transforming homes and personal spaces. Through multiple sessions,discussions and careful needs identification, I established a clear, strategic creative direction.

A primary strategic objective was ensuring immediate brand recognition. We wanted the brand name itself to lead the visual identity. To achieve this, we developed a prominent wordmark paired with a supporting icon which can be enlarged and used independently when needed. The logo identity was designed so that anyone looking at the identity instantly reads and registers the brand name first.

Kleanz is an Île-de-France-based cleaning service and they were our first local startup client of the year. #branddesign #brandidentitydesign #cleaningservicelogo