I’m building Memora for the #FigmaMakeathon: an experiment on how our eyes activate memories.
It’s a website where you navigate through photos using only your gaze: eye tracking follows your movements and brings images into focus, just like when you try to recall a specific moment.
I wanted to explore what happens when your gaze becomes the main interaction gesture, and not just another metric: in Memora, looking is already remembering.
Went with calm and focused. The copy is literally asking people to focus on what matters, so a header that competes for attention with a glow works against its own message.
Where should I look?
What changed?
What happens next?
That’s the checklist I use when thinking through a SaaS explainer.
A transition can connect two steps.
A highlight can direct attention.
A short pause can give someone time to understand the result.
When all three happen at once, the viewer has to work harder.
Before adding another animation, I ask: does this help someone follow the product?
A few frames from my Mesa, Aura and Shippiz projects, brought together in an AI-assisted collage. Different products, the same goal: make the story easy to follow.
What’s harder in your product videos: deciding what to animate, or getting the timing right?
An experiment exploring how to visually communicate design impact through a draggable before/after slider. Built to test the interaction and motion feel of scrubbing between two states of a design, it uses a small format to show transformation at a glance 😊
The compact format is doing a lot of work—the draggable reveal makes the improvement immediately legible, while the consistent card rhythm keeps the comparison easy to scan.