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A promo video should do more than look good. It should make the product feel clear, engaging, and worth exploring.
For this project, I focused on strong visuals, smooth motion, and UI animation that keeps the story moving without getting in the way.
Simple idea. Strong execution.
The restrained motion is doing the storytelling herethe UI state changes keep the promo legible while the device framing gives it a tangible, product-like feel.
A short motion spec ad for Muji (personal project).
Design, animation and sound design by me :)
Inspired by: Kinisi, Sebastien Camden
Motion DesignmotiongraphicsAnimationAdobe After EffectsAdobe IllustratorAdobe Premiere ProIllustration
the stool tucking into the muji logo at the end got me. how long did the sound design take?
New work! Here’s a launch video we recently wrapped up for Outship - a technical hiring platform. 🌟
Client: Outship
Production: Cloudwalk Studio
AnimationIllustrationAdobe After EffectsMotion DesignlaunchvideomotiongraphicsAdobe IllustratorAdobe Premiere Pro
Technical hiring is an interesting brief for a launch video. What was the key product message you wanted viewers to remember?