Sushi Zen Rebrand: Tokyo Neon or Ensō Logo Direction?Sushi Zen Rebrand: Tokyo Neon or Ensō Logo Direction?
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Same red sun, two very different restaurants. Which one would you walk into? For the Sushi Zen rebrand, a twelve-seat omakase counter, I explored four ways to refresh a red-sun logo I first drew in 2018. Here are two of them: A: Tokyo neon. The sun becomes a glowing ring, built for a young late-night crowd. B: Ensō. A brushed circle, calm and temple-quiet. Vote, and tell me why in the comments. I'll share which direction made it into the final brand, and the reasoning behind it, on Sunday.
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neon all the way, it just feels more like a late night sushi spot
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