Same red sun, two very different restaurants. Which one would you walk into?
For the Sushi Zen rebrand, a twelve-seat omakase counter, I explored four ways to refresh a red-sun logo I first drew in 2018. Here are two of them:
A: Tokyo neon. The sun becomes a glowing ring, built for a young late-night crowd.
B: Ensō. A brushed circle, calm and temple-quiet.
Vote, and tell me why in the comments. I'll share which direction made it into the final brand, and the reasoning behind it, on Sunday.