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Throwback to a valentine's inspired design still in my pill series of poster work, it's interesting how the concept still applies to love, I'm currently my next piece and can't wait to share it.
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Brand identity for Ceramic studio
Graphic identity conveys authenticity, craftsmanship, and modernity. We suggested combining classic serif fonts with modernist minimal sans-serifs. This balances tradition with modern simplicity for a sophisticated composition.
We used an irregular texture inspired by clay, simulated through stamp-like illustrations. This evokes earth and manual work, suggesting a human touch. For colors, we used earth tones with a vibrant accent for highlights. The typography creates an elegant, contemporary visual dynamic.
The clay texture detail with stamp-like illustration is such a thoughtful design choice — it literally makes you feel the material. desvio. has such a strong, tactile identity. The terracotta palette is perfect for a ceramic studio!
A few months ago, the CEO of Unlikely AI reached out with a clear problem:
They needed custom design assets for their website that were simple, non-AI-generated, visually clean, and aligned with their brand while still feeling innovative.
Here’s how I approached bringing that vision to life:
I started with foundational research to deeply understand Unlikely AI as a brand. What stood out was their mission building reasoning-based AI systems that go beyond traditional machine learning, designed to think more like humans through logic, adaptability, and deeper understanding.
With that in mind, I moved to sketching 2D abstract forms that were:
Less complex
Easily recognizable
Editable
Flexible for web use
Every design decision was intentional balancing simplicity, innovation, and brand integrity.
It all starts with strategy —
and grows into a visual system.
Our work for Specialty Coffee Cosmetics COCO began with clarity:
defining positioning, tone, and the deeper narrative behind the brand.
From there, the visual language emerged —
not as decoration, but as a natural extension of meaning.
Brand is not what you design first.
It’s what you understand first.
Then you build.
branddesignbrandstrategistbrandingBrand StrategyBrand DesignPackaging DesignAdobe IllustratorFigmaMidjourney
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