Amazon Product Title Optimization for Click-Through and ConversionAmazon Product Title Optimization for Click-Through and Conversion
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Your Amazon title has one job: earn the right click, not hold every keyword.
Step 1 - Put brand, main keyword and the one detail buyers filter by (size, pack count, material) in the first 80 characters, because that is what mobile shows.
Step 2 - Move extra keywords to bullets and backend terms.
Step 3 - Read the title next to the hero image. Would a shopper who saw nothing else know what they are getting?
Step 4 - Change one thing at a time, wait two weeks, then compare click-through rate and conversion.
Which detail do your buyers filter by first: size, pack count or material?
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started