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The Wychford Club is a private country club identity built around heritage, sport, wellness, dining and a strong sense of belonging. The visual direction combines a timeless club emblem, refined typography and candid lifestyle imagery to create a brand that feels established, understated and genuinely lived-in.
#LuxuryBranding #CountryClub #VisualIdentity
Heritage marks are hard because "established" has to read as inherited rather than drawn last month, and the candid photography seems to be doing most of that work here. Did the emblem come first, or did you lock the imagery direction before designing it?
That’s a good point. The emblem came first, but I already had a clear sense of the world the brand needed to live in. I wanted the mark to feel established without making it overly decorative or artificially vintage. The candid photography then became an important part of giving...
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Been doing a cleanup and just realized I have a bunch of logos in archive. From brand identities, rejected directions, tests... It almost feels a bit overwhelming the number of logos that I've designed in the last couple of years. This is just the first selection. Hoping to keep posting further collections.
Super cool!!